About base & boon
Experience The Exceptional With Base & Boon
ABOUT BASE & BOON
Contemporary Self-Expression
Base & Boon is a modern, trend-setting nail salon that encompasses self-
expression.
Base & Boon go against the grain as firm believers of adapting client-to-client to their version of beauty.
This unique approach has allowed Base & Boon to spread their message: self-
expression is beautiful in every form.
Base & Boon salons underpin a passion for nail art alongside an unwavering
ethos, which have been mirrored inside
the opulent interiors of three Base &
Boon salons.
Skilfully crafted and built for
comprehensive escapism, Base & Boon
vows to ensure every individual leaves
feeling pampered, appreciated, and
listened to, allowing individual beauty
visions to come to life.
our locations
Riyadh
Al Aqiq Plaza 2162 Prince Muhammad Ibn Abdulaziz Rd Riyadh, SA 13411
Sat to Thur12PM - 9PM
FriClosed
Diplomatic Quarter
Sun - SatOpening soon
AlUla
Al Jadidah District, AlUla, SA 43523
Closed
BASE & BOON’S MISSION
Individual Self-Expression
Embodiment and definition of beauty is
diverse and uniquely subjective.
The Base & Boon mission, therefore, is to
pinpoint and understand their client’s
desires, calibrating their approach to
ensure each individual leaves the salon
feeling beautiful.
Meet the founders
Founded in 2020, Base & Boon’s young, forward-
thinking Saudi founders and
cousins, Mshael Alessa and
Hind Alajlan, launched a nail
salon with a twist.
The founders owe their success to their adoration for nail art and their determination to grow, which, in turn, allowed their brand to expand and dominate the space.
With a firm focus on quality,
Alessa and Alajlan jump at the
opportunity to implement cutting-edge technology and
products to become the nail
salon to beat.
Derived from a passion for nail
aesthetics and business
acumen, Base & Boon’s
success is evident in the
Saudi capital. Opposing a sanctuary of zen
where receiving a beauty
treatment is quiet and still,
Base & Boon’s salons are a
hub of warmth, encouraging relaxation through a hassle-
free setting where discussion is embraced.
Nowhere is this
clearer than their reputable list of
collaborations,
presenting, for
example, a two-
day pop-up
inside luxury
brand Fendi’s
flagship store to
launch their new
collection. With 3 current
busy salons and
a plan for further
expansion
alongside tool
sharpening
services and a
base for
freelance
beauticians,
Base & Boon
offers a space for
many to thrive.
Being the first to introduce
modern techniques and
products, Base & Boon
embraces the new,
consistently revisiting methods
to enhance and grow their
brand. Unsurprisingly, BIAB has
become Base & Boon’s most popular treatment across all
branches, proving that the
founder’s intuition and
determination pays off with
every satisfied client.
Timeline
Our early timeline
Collaborations
Working Together To Create Magnificence
FENDI X BASE & BOON
Officially opening in October 2020, it took only seven months for trend-setter brand, Fendi, to acknowledge Base & Boon’s expertise and potential. With the inspiration for Fendi’s Vertigo line oozing rebellious themes of disruption, pushing the limits and jumping outside of the box, Base & Boon was the perfect match. Base & Boon teamed up with Fendi and contributed a dual day pop-up at Fendi’s flagship store in Riyadh. After making our mark, only a few months later, Base & Boon was asked to play a key role in a one-day pop-up event for a glamorous Christmas campaign.
SAYIDATY X BASE & BOON
Base & Boon was a partner of Sayidaty’s Glass House Activation in the Riyadh Boulevard during Riyadh Season. Attendees included Noura Sulaiman, Sephora, Karen Wazen, Benefit, Pandora, and Bassam Fattouh.
KEYS SOUL CARE X BASE & BOON
When visiting AlUla, Alicia Keys was searching for female-led brands to collaborate with, leveraging Keys Soul Care to spread the importance of female connection with internal and external beauty. After pitching, Base & Boon was selected to execute Keys Soul Care’s pop-up at our store, where Alicia Keys herself and her team attended. Titled “Connection,” the collaboration focused on being transported into a sacred setting to enhance and develop the mind, soul, and body. Base & Boon was the ideal answer, with Keys Soul Care’s clean skincare products proudly on display
NAIL & BEAUTY SERVICES
SALON SPACES FOR FREELANCERS
