About base & boon
Experience The Exceptional With Base & Boon
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ABOUT BASE & BOON
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Contemporary Self-Expression
Base & Boon is a modern, trend-setting nail salon that encompasses self-
expression.
Base & Boon go against the grain as firm believers of adapting client-to-client to their version of beauty.
This unique approach has allowed Base & Boon to spread their message: self-
expression is beautiful in every form.
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Base & Boon salons underpin a passion for nail art alongside an unwavering
ethos, which have been mirrored inside
the opulent interiors of three Base &
Boon salons.
Skilfully crafted and built for
comprehensive escapism, Base & Boon
vows to ensure every individual leaves
feeling pampered, appreciated, and
listened to, allowing individual beauty
visions to come to life.
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our locations
Riyadh
Al Aqiq Plaza 2162 Prince Muhammad Ibn Abdulaziz Rd Riyadh, SA 13411
Sat to Thur12PM - 9PM
FriClosed
Diplomatic Quarter
Sun - SatOpening soon
AlUla
Al Jadidah District, AlUla, SA 43523
Closed
Riyadh
BASE & BOON’S MISSION
Individual Self-Expression
Embodiment and definition of beauty is
diverse and uniquely subjective.
The Base & Boon mission, therefore, is to
pinpoint and understand their client’s
desires, calibrating their approach to
ensure each individual leaves the salon
feeling beautiful.
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Meet the founders
Founded in 2020, Base & Boon’s young, forward-
thinking Saudi founders and
cousins, Mshael Alessa and
Hind Alajlan, launched a nail
salon with a twist.
The founders owe their success to their adoration for nail art and their determination to grow, which, in turn, allowed their brand to expand and dominate the space.
With a firm focus on quality,
Alessa and Alajlan jump at the
opportunity to implement cutting-edge technology and
products to become the nail
salon to beat.
Derived from a passion for nail
aesthetics and business
acumen, Base & Boon’s
success is evident in the
Saudi capital. Opposing a sanctuary of zen
where receiving a beauty
treatment is quiet and still,
Base & Boon’s salons are a
hub of warmth, encouraging relaxation through a hassle-
free setting where discussion is embraced.
Nowhere is this
clearer than their reputable list of
collaborations,
presenting, for
example, a two-
day pop-up
inside luxury
brand Fendi’s
flagship store to
launch their new
collection. With 3 current
busy salons and
a plan for further
expansion
alongside tool
sharpening
services and a
base for
freelance
beauticians,
Base & Boon
offers a space for
many to thrive.
Being the first to introduce
modern techniques and
products, Base & Boon
embraces the new,
consistently revisiting methods
to enhance and grow their
brand. Unsurprisingly, BIAB has
become Base & Boon’s most popular treatment across all
branches, proving that the
founder’s intuition and
determination pays off with
every satisfied client.
Timeline
Our early timeline
Collaborations
Working Together To Create Magnificence
FENDI X BASE & BOON
Officially opening in October 2020, it took only seven months for trend-setter brand, Fendi, to acknowledge Base & Boon’s expertise and potential. With the inspiration for Fendi’s Vertigo line oozing rebellious themes of disruption, pushing the limits and jumping outside of the box, Base & Boon was the perfect match. Base & Boon teamed up with Fendi and contributed a dual day pop-up at Fendi’s flagship store in Riyadh. After making our mark, only a few months later, Base & Boon was asked to play a key role in a one-day pop-up event for a glamorous Christmas campaign.
SAYIDATY X BASE & BOON
Base & Boon was a partner of Sayidaty’s Glass House Activation in the Riyadh Boulevard during Riyadh Season. Attendees included Noura Sulaiman, Sephora, Karen Wazen, Benefit, Pandora, and Bassam Fattouh.
KEYS SOUL CARE X BASE & BOON
When visiting AlUla, Alicia Keys was searching for female-led brands to collaborate with, leveraging Keys Soul Care to spread the importance of female connection with internal and external beauty. After pitching, Base & Boon was selected to execute Keys Soul Care’s pop-up at our store, where Alicia Keys herself and her team attended. Titled “Connection,” the collaboration focused on being transported into a sacred setting to enhance and develop the mind, soul, and body. Base & Boon was the ideal answer, with Keys Soul Care’s clean skincare products proudly on display
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NAIL & BEAUTY SERVICES
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SALON SPACES FOR FREELANCERS
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